Bidding for the special keepsake closed at $1.025 million on Thursday night, making it one of the most expensive items in the All in Challenge, whose mission is to feed those in need.
The auction winner, who was not identified, also will receive a personal visit with Kraft at his Gillette Stadium office in Foxborough, Mass. The Patriots will send its private plane for transportation if needed.
Over the past 12 days, there were 35 total bids for the ring, rising from $75,000 to $1.025 million. According to the All In Challenge website, all of the money raised will go directly to Feeding America, Meals On Wheels, World Central Kitchen and No Kid Hungry.
The 78-year-old Kraft — who also came up big for New York City when he donated 300,000 masks to city frontline workers in early April — told ESPN why he chose this particular Super Bowl ring.
“What could I do that would be special?” Kraft said after putting the ring up for auction. “I’ve been thinking about it for weeks. I finally thought about our experience in Super Bowl LI against the Atlanta Falcons. We were down 28-3 [in the third quarter] and had 99.6% [odds] to lose. And we came back, and we won [34-28 in OT].
“And I thought about what is going on at this time and wanted to give something of extreme value in support of our health care workers. So I thought it would be good to give this ring, our fifth Super Bowl win, because it showed how we came back.”
Many other celebrities and VIPs also are participating, putting up prized possessions for bidding or raffles. One of them includes a private putting lesson from Tiger Woods. As of Thursday night, the All In Challenge had raised nearly $45.7 million, according to its website.